Meta announced that content creators would soon be able to make money on Facebook in Kenya by monetizing their content on Facebook and receiving payments through M-pesa.
The growth of the avenues encourages those seeking to gain an independent income through their creative endeavors.
Active Facebooking could be categorized as one of the Most Profitable Businesses in Kenya as it has the potential to earn creators a decent income.
Strategies to Make Money on Facebook in Kenya
Instream Ads
Instream ads are essential to a creator’s monetization strategy for those who dominate on Facebook or Instagram using videos and Live sessions.
These ads come in three formats: pre-roll, mid-roll, and banner, each lasting 5-15 seconds.
Pre-roll format Ads are perfect for nonstop content without built-in breaks.
Similarly, strategically placed mid-roll ads within the movie during suitable intervals are best for the presentation flow.
Banner ads, on the other hand, are located at the top or the bottom of the screen.
Ad monetization allows creators to earn revenue based on the number of views their videos get.
Depending on the prevailing CPM (Cost Per Mille) rates, creators can typically expect to earn between $0.01 and $0.03 per view.
Brand Partnerships
Partnering brands offer creators a way to make a good income from their content and use their influence on Facebook.
This output is achieved when businesses partner with creators and make branded content to attract consumers.
Creators produce influencer-sponsored messaging through texts, videos, or other content identifying with the brand and its audience.
Employing the Brand Collabs Manager tool allows creators to acquire relationships with brands that want to promote their products or services through the creator´s followers.
Due to these collaborations, creators can earn money directly by partnering with brands and building trust and fans’ feedback, which in turn helps to boost their following.
As a result, consistent and quality branding driven by content will bring about numerous earnings opportunities for the creators.
Subscriptions
Facebook creators can make money on Facebook in Kenya through subscriptions when they post exclusive content.
Through the Subscription functionality, content creators set up an income model through monthly payments from supporters.
Subscriptions allow content creators predictable earnings and lead to closer contact with their audience.
As creators hone the experience for their supporters through their brand, style, and community, they can increase engagement with and loyalty to their subscriber base.
Content creators can offer subscribers multiple benefits, such as access to exclusive live streams and behind-the-scenes content.
Subscriptions help creators earn sustainably and also amplify the community of fans and followers on Facebook.
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Facebook Shop
Creating your custom store on Facebook allows you to use its wide audience to display your products to customers.
Creators or businesses may create their Facebook Shop to help serve the products and set prices.
Shop owners can attract potential buyers’ attention through different marketing channels, such as Instagram posts, stories, and ads.
Showcasing a brand’s unique features through their content can attract potential customers to their Facebook Shops and boost conversions.
Shopping directly through Facebook allows creators to make money on Facebook in Kenya by leveraging Facebook’s e-commerce architecture.
Facebook Marketplace
Facebook Marketplace adopts a large user base and a convenient interface for sales and selling goods and services.
The first step is for an individual or company to post the items they want to sell on the marketplace, which buyers within the community or broader population can see.
Sellers can display their products with full descriptions, photos, and pricing, which makes them irresistible and, thus, sales.
Sellers can also take advantage of the site’s promotion or boost of the listings, making many buyers view it.
Through the marketplace’s widespread popularity, individuals make money on Facebook in Kenya to market goods and services.
Stars
Artists can make money on Facebook in Kenya from stars as one of the monetization methods offered on the platform.
Stars are the special presents that audience members can buy and deliver to their favourite people during the live streams, among other possible content.
By viewers buying a star, the creators themselves will be rewarded for their efforts through a fraction of the sales receipts of the stars.
It gives the artists an additional revenue source while together with the audience in real-time.
Facebook provides tools and functions to ensure the creators have as many stars as possible from individual viewers.
These functions include goal progress bars for stars, shout-outs to star senders, and badges for top contributors.
Email Marketing Program
Earning money on Facebook by joining a mail marketing program is like using the platform’s big user base to collect leads and grow your subscriber list.
By providing high-quality content and soft solutions and reaching out to Facebook users, people have a margin to allure Facebook users to subscribe to their email lists.
Marketers can nurture the leads that come in through the email list using email-tailored campaigns.
Initially, the list will grow gradually through the buying process, with many of these buyers coming from the email client.
Email marketing’s profitability makes it a promising way to make money on Facebook in Kenya. For every $1 invested, the return is over $30.
Lead Generation
Facebook’s lead generation triggers users’ interactions to willingly offer their contact information, such as email or phone number.
Facebook provides targeting options through ads, organic posts, or groups through which people can drive traffic to landing pages or capture forms that follow-up.
When leads enter the system, marketers can interact using email marketing or any other communication channel.
Such communication slowly gains trust and friendship before being shown the right products or services that they need to buy.
The Facebook platform generates endless leads through frequent audience optimization, generating sales and revenue.
